• Do you feel successful and accomplished in your professional life, but at the same time you often feel overtired, overstressed, overworked and overwhelmed?

  • Are you ready to stress less, feel better, eat better and have more energy to do the things you've always wanted to do in your life?

  • Would you like to enjoy a well-balanced life where you always have enough time for people and things that matter most to you?

  • Would you like to find more ways to express your full potential, feel more fulfilled, and align your career or business with who you really are?

  • Do you feel like it's time to create your own definition of success and start living your life on your own terms?

Joana Echols sitting on stairs with laptop vertical.png

Hello, I’m Joanna!

I help busy professionals, like you, achieve optimal health, identify an ideal career, maximize performance and thrive in your professional and personal life.

I’m a Certified Master Coach (MS, MA, PBC, RYT) and a former corporate leader (Fortune 500) who specializes in health, wellness, high-performance, and career coaching and consulting.

I am known for my positive attitude, endless energy and the ability to inspire and motivate others to live their best lives!


I’m here to help you create a fulfilling, healthy and well-balanced life!


I know, you’ve worked so hard to get to where you are today. You’ve earned your degrees, certifications and honors, climbed the corporate ladder, made partner or become a successful business owner.

You’ve got a pretty good life by society’s standards, but deep down inside, you feel like something is missing. You feel like there is a disconnect between what you were told about success and your own definition of a dream lifestyle.

On top of all this, you’re constantly striving to achieve a work-life balance, but something always seems to be “off”. Sometimes you even feel like the price you pay for your professional success is way too high, and greatly affects your happiness and enjoyment of life.

And then there’s the aspect of health, energy and wellness. You know you aren’t eating right or exercising enough, and often experience afternoon energy crashes, when there’s not enough coffee or chocolate in the whole world to keep you awake and productive for the rest of the day.

There are days when you feel like your life is a cross between a roller-coaster and a hamster wheel. One moment, you’re on top of the world — your career or business is thriving and your relationships are flourishing. The next, you’re exhausted from the intensity of work and life, dreaming about your next vacation or a day off, away from it all.

I know it can be tricky to find the perfect balance between your professional success and the way you want to live your life. But I also know that success without fulfillment does not equal happiness.

Success without fulfillment does not equal happiness!

That is why I made it my mission to not only help ambitious women, like you, create fulfilling lifestyles but workstyles as well.  And by workstyle I mean developing your own unique style of working that is aligned with your life priorities, and the way you want to feel in your life (Yes! It’s possible whether you work for somebody else or run your own business).

Based on my own experience and the daily work I do with my clients, I know that fulfillment is key to creating a well-balanced and happy life. Throughout our lives, we are taught how to be successful, but we are not taught how to be fulfilled and live our lives in alignment with who we are, and what we really want.


I’ve helped countless women, like you, find a new approach to their careers and lives that allows them to be successful at work, thrive in their personal lives, enjoy vibrant health, have flourishing relationships, spend time on hobbies and enjoy the simple pleasures of daily life.

Many of my clients are accomplished career professionals or extraordinary business owners, who despite being wildly successful on the professional level, keep asking themselves this one profound question: “Is this all there is?”

Do you ever feel that way? Like something is off or something is missing from your life? Do you feel confused and disappointed because you thought that when you accomplished something significant in your career or business you would instantly feel happy and fulfilled, but you still don’t?

You’re not alone, I’ve experienced that feeling too.

Based on my experiences and the experiences of many of my clients and other successful business and career women, I’ve learned that we can create our own fulfillment when we start living our lives based on who we really are, and in alignment with our core values and life priorities.

So I made it my mission to help ambitious women, like yourself, find fulfillment in your life. To do so, I teach easy ways to enhance the quality of every aspect of your life NOW, so that you can start enjoying the full benefits of being a successful business woman while living a healthy, happy and fulfilling life.

I’m here to tell you that YOU have the power, the ability and the resources to create your dream workstyle and lifestyle. I’ve done it, and countless women I’ve worked with have done it, too! Now, it’s YOUR TURN. I know YOU'RE READY! 

I am here to support you!

Joanna Echols walking inside | Start Living Your Way